14 Apr SEO: a quick vocabulary refresher

• Indexing: Robots crawl your site using Sitemap files. This keeps search engine databases up to date. It’s a continuous process: Sitemaps are automatically updated as soon as the site is modified.
• Performance: the number of times your site was displayed in a search result (impressions).
• Keywords: the words or phrases most commonly used by internet users.
• Number of clicks: the percentage indicating the number of clicks relative to the number of impressions.
• Average position: your site’s position in the results list, by keyword.

Our goals:

• To ensure indexing gets as close to perfect as possible over time.
• Correct indexing issues and errors.
• Increase your impressions curve.
• Improve your position for each keyword.
• To increase the number of clicks.
• To reduce the average position.
• And finally, for you to be delighted with the results achieved, compiled in the report we send you every month.

On each site, we install modules for this. Depending on your site—whether WordPress or PrestaShop—you will have different types of modules:

For a WordPress site:

Yoast SEO is a module that manages several things:

• How the snippet appears, by customising the title (blue), the URL (black, first line), and the description (black, under the title).
• You can also customise sharing on Facebook and Twitter.
• A set of default settings for media, posts, categories, portfolios, etc.
• And most importantly, it generates the Sitemap including media.
• The Premium version of this plugin offers additional features.

For a PrestaShop site:

3 essential modules:

• Generating and displaying the snippet by customising the title (blue) and the description (black, under the title).
• Generating metadata for media.
• Generating Sitemaps by type of information.

The largest share of our work involves corrections requested by search engines regarding indexing. Every month, we fix indexing errors and issues.

We offer SEO Packages to help you better optimize your website. Contact us.