{"id":1443,"date":"2026-04-14T14:09:41","date_gmt":"2026-04-14T12:09:41","guid":{"rendered":"https:\/\/cybsyn.com\/a-brief-linguistic-reminder\/"},"modified":"2026-05-14T17:31:19","modified_gmt":"2026-05-14T15:31:19","slug":"a-brief-linguistic-reminder","status":"publish","type":"post","link":"https:\/\/cybsyn.com\/en\/a-brief-linguistic-reminder\/","title":{"rendered":"SEO: a quick vocabulary refresher"},"content":{"rendered":"\n<ul class=\"wp-block-list\">\n<li>Indexing: Robots crawl your site using Sitemap files. This keeps search engine databases up to date. It\u2019s a continuous process: Sitemaps are automatically updated as soon as the site is modified. <\/li>\n\n\n\n<li>Performance: the number of times your site was displayed in a search result (impressions).<\/li>\n\n\n\n<li>Keywords: the words or phrases most commonly used by internet users.<\/li>\n\n\n\n<li>Number of clicks: the percentage indicating the number of clicks relative to the number of impressions.<\/li>\n\n\n\n<li>Average position: your site\u2019s position in the results list, by keyword.<\/li>\n<\/ul>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">Our goals: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>To ensure indexing gets as close to perfect as possible over time.<\/li>\n\n\n\n<li>Correct indexing issues and errors.<\/li>\n\n\n\n<li>Increase your impressions curve.<\/li>\n\n\n\n<li>Improve your position for each keyword.<\/li>\n\n\n\n<li>To increase the number of clicks.<\/li>\n\n\n\n<li>To reduce the average position.<\/li>\n\n\n\n<li>And finally, for you to be delighted with the results achieved, compiled in the report we send you every month.<\/li>\n<\/ul>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p class=\"wp-block-paragraph\">On each site, we install modules for this. Depending on your site\u2014whether WordPress or PrestaShop\u2014you will have different types of modules: <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">For a WordPress site: <\/p>\n\n<p class=\"wp-block-paragraph\">Yoast SEO is a module that manages several things:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>How the snippet appears, by customising the title (blue), the URL (black, first line), and the description (black, under the title).<\/li>\n\n\n\n<li>You can also customise sharing on Facebook and Twitter.<\/li>\n\n\n\n<li>A set of default settings for media, posts, categories, portfolios, etc.<\/li>\n\n\n\n<li>And most importantly, it generates the Sitemap including media.<\/li>\n\n\n\n<li>The Premium version of this plugin offers additional features.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">For a PrestaShop site: <\/p>\n\n<p class=\"wp-block-paragraph\">3 essential modules:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Generating and displaying the snippet by customising the title (blue) and the description (black, under the title).<\/li>\n\n\n\n<li>Generating metadata for media.<\/li>\n\n\n\n<li>Generating Sitemaps by type of information.<\/li>\n<\/ul>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"818\" height=\"183\" src=\"https:\/\/cybsyn.com\/wp-content\/uploads\/2020\/01\/Capture-decran-2022-06-02-a-11.02.51.jpg\" alt=\"\" class=\"wp-image-1440\" style=\"width:590px;height:auto\" srcset=\"https:\/\/cybsyn.com\/wp-content\/uploads\/2020\/01\/Capture-decran-2022-06-02-a-11.02.51.jpg 818w, https:\/\/cybsyn.com\/wp-content\/uploads\/2020\/01\/Capture-decran-2022-06-02-a-11.02.51-300x67.jpg 300w, https:\/\/cybsyn.com\/wp-content\/uploads\/2020\/01\/Capture-decran-2022-06-02-a-11.02.51-768x172.jpg 768w, https:\/\/cybsyn.com\/wp-content\/uploads\/2020\/01\/Capture-decran-2022-06-02-a-11.02.51-700x157.jpg 700w, https:\/\/cybsyn.com\/wp-content\/uploads\/2020\/01\/Capture-decran-2022-06-02-a-11.02.51-600x134.jpg 600w\" sizes=\"(max-width: 818px) 100vw, 818px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">The largest share of our work involves corrections requested by search engines regarding indexing. Every month, we fix indexing errors and issues. <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">We offer <a href=\"https:\/\/cybsyn.com\/en\/categorie-produit\/seo\/\">SEO Packages<\/a> to help you better optimize your website. <a href=\"https:\/\/cybsyn.com\/en\/contact-us\/\">Contact us<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Indexing: Robots crawl your site using Sitemap files. This indexing updates the search engine databases. This is an ongoing process. Sitemaps are automatically updated whenever the site is modified.<\/p>\n","protected":false},"author":1,"featured_media":1444,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[59],"tags":[],"class_list":["post-1443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SEO: a quick vocabulary refresher - CybSyn<\/title>\n<meta name=\"description\" content=\"Indexing: Robots crawl your site using Sitemap files. 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